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Quantitative Research Methods iReach Quantitative Research iReach Market Research has expertise and experience in all areas of Quantitative Research across Business and Conssumer Segments. Using new Multimedia Call Centre technology provided by Nortel with support for CATI and Online methods, we have the power and flexibility of providing the cost benefits of omnibus research with the power of custom research. Online Surveys Online surveys are considerably more flexible, efficient and consistent form of measurement than telephone or face to face. They are non-intrusive as the participants participate at a time and place suitable to them. Anecdotal evidence from previous iReach projects would suggest that there is greater disclosure, as the personal fears of speaking to an interviewer does not exist. This is an ideal approach when looking to collect feedback across a wide range of respondent groups within a short time period - due to high response rates. Computer Assisted Telephone Interviewing The most important aspect of a CATI system is that it uses computers to conduct the interviews. Because a computer controls the questionnaire, skip patterns are executed exactly as intended, responses are within range, and there are no missing data. And, because answers are entered directly into the computer, data entry is eliminated - data analysis can start immediately. iReach utilise technology from Nortel for CATI facilities at our office in Blackrock. |
