Online Focus Groups A unique offering from iReach, on-line focus groups are ideal when traditional focus groups are not possible. On-line focus groups involve 8-12 individuals who “meet” on-line. The discussion takes place in realtime, and the moderator asks questions and probes just as they would in a traditional focus group. Recruitment is subject to the same guidelines as traditional focus groups, and during the group, participants can adopt a pseudonym thereby allowing anonymity and sensitive issues to be discussed. A further benefit of on-line focus groups is that they allow respondents from any location to participate, and therefore reducing time and travel costs. Key Benefits and Features:
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