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International Research Options With the Internet, the world is at our fingertips - literally. With the click of a button, international communication, and thus international research, is a reality. Imagine reaching across cultures and borders to tap into a wealth of business-to-business clients or consumers. Imagine doing it in real time. Imagine doing it at a reasonable price. Online focus groups need not be limited to the Ireland. International online focus groups are a natural extension of online research, with several key benefits, most notably, a substantial cost savings. In addition, Internet technology levels the field and the price for participating countries, allowing the opportunity to gain insights from countries and regions that are normally not pursued in traditional focus group situations. |
