|
Focus Groups Face to Face Focus Groups Hence, the need is for smaller but focused samples through focus groups and in-depth interviews rather than large and random samples from surveys. iReach are unique in having our own Viewing Facilities in Blackrock where we can recruit, moderate and host Focus Groups and where appropaite use media rich Technologies for interactive sessions and Usability Labs. Concept Inspiration Groups Concept Inspiration Groups Not your typical focus groups! Concept Inspiration Groups are a creative and effective approach to identify or confirm needs and wants, understand consumer language and “hot buttons” to provide a launching pad for ideas. iReach build this groups to workshop ideas to gather feedback to refine ideas prior to quantitative research or to 'brain storm' research findings to explore Future Trends and moderate Strategic Visioning Sessions:
|
