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Customer Satisfaction and Advocacy Customer Satisfaction Research Customer satisfaction research can identify your organisations strengths and weaknesses and identify strategies to increase and retain your customer base. We adopt flexibility when it comes to researching customer satisfaction, we adopt a flexible approach to ensure your organisation has a 360° view of your customer’s experience. Increasingly, business is concerned with achieving a high level of service quality among customers. At the same time, as customers have become more knowledgeable, sophisticated and time-pressed, they are demanding better products and services with excellent follow-up. In a competitively charged marketplace, dissatisfied clients often will not state their complaints, but simply "vote with their feet", leaving companies knowing that the customer has moved on, yet not knowing exactly why. Customer satisfaction or service quality research can help define the attributes that your customer associates with good service and determine areas of weakness that undermine your competitive edge. Customer satisfaction research can evaluate everything from after-market service. iReach Market Research also support measures of Advocacy such as Net Promoter Score (NPS).
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