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Consumer Research Panel

Participants can purchase a single question or a group of questions as part of the Omnibus survey which will be executed each month using the unique iReach Online Consumer Panel of 15,000 participants who have opted in to participate in such surveys. iReach Market Research has built our Online Panels over the last 2 years. Our multi-sourced recruitment includes web ads, targeted opt-in email lists, word of mouth, telephone based call campaigns and online promotions. This sourcing from many avenues means a more representative panel as different people are attracted to different recruitment methods across the Irish business landscape.

Segmentation
For consumer research targeting or segmentation is essential. We have been able to use this expertise and knowledge to build such a Nationally Representative panel. This allows us to fill very specific demographic quotas, across a wide list of variables, to build any sample that can represent key segments specific to each project.