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New Concept Development and Testing New Concept Development New concept development is not just about evaluation of ideas - it’s about identifying extensions to these ideas and formulating an idea to ensure consumer response. Creativity and innovation is essential in researching new concepts and ideas, and our analysts have the skills and experience to deliver insights that will develop your products and concepts for future. Concept Research In attempts to remain competitive, organisations are continually in search of profitable new product ideas and marketing campaigns, either as entirely new entries into a category or as line extensions to existing brands. Concept research enables marketers to maximise the potential for a successful new product launch or Ad campaign by refining the proposition prior to the development of final marketing plans, advertising development and full-scale launch. As well, concept research can assist marketers in understanding what segments of the market are most receptive to their product or service and what characteristics of the product campaign will be most compelling and effective in promoting purchase. |
