Social Marketing Research
The advent of social media such as Facebook and Bebo, as well as user-led communities has evolved to a word of mouth marketing phenomenon. iReach have developed a number of techniques to research on-line WOMM (word of mouth marketing). Our research helps organisations respond to the challenges and opportunities it presents, and is a unique offering in the Irish marketplace.

The focus of Social Networking Research has always been helping companies understand and profit from the business impact of the Internet and other emerging technologies. New Virtual Research services from iReach include;

• Research of Virtual Communities, Blogs and other Online activities to measure Brand and track consumer trends.
• Virtual or Simulated Research activities such as Shopping, Online Focus Groups and Affinity Communities.
• WOMM Research to support the advent of social media such as MySpace and Bebo, as well as user-led communities has evolved to a word of mouth marketing phenomenon. iReach have developed a number of techniques to research on-line WOMM (word of mouth marketing).
• Advise consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers
• Guide technology vendors and service providers on market opportunity, positioning, product definition, and pricing
• iReach offers an array of products and services that deliver actionable insights and support critical business decisions at all technology-dependent companies.