The service, which is the first of its kind in Ireland, accesses a minimum sample of 1,000 adults aged 18 to 65+ years, with fieldwork conducted through a new Multimedia Call Centre solution from Nortel blending e-mail, web and telephony communications into a single iReach call centre engine for sophisticated and multimodal surveys.

Click here for Consumer Decisions Brochure

Participants can purchase a single question or a group of questions as part of the Omnibus survey which will be executed each month using the unique iReach Consumer Panel of 15,000 participants who have opted in to participate in such surveys.

The iReach Multibus Omnibus is the ideal research vehicle for:

• Research among hard to reach groups
• Research requiring multimedia e.g. Images, video and sound
• Ad and Brand awareness
• Usage and attitudes survey
• Consumer and Public opinion polling
• Ad and Brand tracking and testing
• Complex questions, sorting and ranking exercises
• Longer series of questions
• Pre and Post advertising checks