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Computer Assisted Telephony Interviews (CATI) The most important aspect of a CATI system is that it uses computers to conduct the interviews. Because a computer controls the questionnaire, skip patterns are executed exactly as intended, responses are within range, and there are no missing data. And, because answers are entered directly into the computer, data entry is eliminated - data analysis can start immediately. iReach utilise technology from Nortel for CATI facilities at our office in Blackrock. |
