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iTestAds from iReach iTestAds, this new offering is using the iReach Consumer Decisions Panel of Irish Consumers, providing a fixed price, 5 day turnaround supporting any Ad media, including TV, Radio, Online and Print. Online AD Test is a standard pre-copy test similar to the ones used in conventional media for reviewing advertising media. Using rich media, it is an ideal tool for reviewing the advertising effectiveness of any advertising formats while preparing the campaign. This can also be used as a baseline for Post-campaign effectiveness measurement to measure recall, reach, brand awareness and other key measures of campaign success. Ad Tracking Using the iReach Consumer Decisions Panel, we can track Ads over any period of time. Tracking studies evaluate the ongoing effectiveness of advertising in terms of advertising awareness or cut-through, brand recall, recall of the advertising images and messages, and brand imagery. Taken over a period of time, Ad tracking can help monitor the performance of an Ad and to determine when it’s time to develop new advertising because the old campaign is no longer memorable or effective. |
