Ad Testing and Impact
Online AD Test from iReach Market Research is a standard pre-copy test similar to the ones used in conventional media for reviewing advertising media. Using rich media, it is an ideal tool for reviewing the advertising effectiveness of any advertising formats while preparing the campaign.
Online AD Test may be used for the following: - Test different advertising formats and media for their respective business or consumer acceptance and performance values
- Test different design approaches with respect to their effectiveness and effect
- Analysis of the advertising efficiency within a defined target group as compared to the rest of the respondents
- After performance values have been determined for the tested ads, favourites are listed along with recommendations for optimising the Ads
- Post Campaign and Brand Awareness
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